The Seidewitz Group
A pioneer in the use of consumer research techniques in business-to-business markets, The Seidewitz Group provides brand strategy consulting and marketing communications services to B2B clients.
Through the use of consumer research techniques, The Seidewitz Group helps clients gain an understanding of the personal factors that influence decisions made by businesspeople. With this understanding, The Seidewitz Group helps clients develop and implement branding strategies that resonate with B2B target audiences—and deliver exceptional business results.
The Seidewitz Group’s client list includes:
Procter & Gamble
Independent Carton Group (a national trade association)
Powers & Associates
The City of Cincinnati
Services available from The Seidewitz Group include:
Brand strategy development
Market research design and execution
Marketing communications plan development
Logo design and tag line development
Web site design
Advertising campaign development
Collateral material design
Scott Seidewitz, founder of The Seidewitz Group, is a former Procter & Gamble brand manager with a Master’s degree in Corporate Strategy and Marketing from the MIT Sloan School of Management. An innovator in the field of brand strategy development, he used consumer-branding techniques to reinvent P&G’s marketing to dental professionals. The approach was so successful that it was reapplied to all P&G businesses with non-consumer target audiences. Scott has applied consumer decision theory and brand strategy principles to fields as diverse as technology marketing and political communications.
For more information, contact The Seidewitz Group at email@example.com or 513-281-2351.