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INDEPENDENT CARTON GROUP
The Independent Carton Group: About The ICG - Press Releases
This area will be updated on a regular basis to make available all ICG presses releases.
PRESS RELEASE ONE:
Independent Carton Group Launches Website
Newtown, Conn., March 15, 2004
–It’s no secret that the Web has become a necessity in the business
world. With more than 150 million Americans online*, businesspeople
are increasingly turning to the Internet as a source for information
and new business. Capitalizing on this trend, the Independent Carton
Group has made a new Web site its first step in a marketing campaign
to build a brand for the trade association.
The Independent Carton Group (ICG), an association of 19
independently-owned and operated folding carton companies, today
unveiled the launch of a completely redesigned, expanded Web site.
Located at www.independentcartongroup.com, the site provides
extensive information about both the ICG and the folding carton
industry.
“Our new Web site describes how ICG programs help our members
provide outstanding pricing, products and services to their
customers,” said Andrew Willie, executive director of the ICG.
The site includes information about a number of ICG programs,
including the ICG Purchasing Program. The ICG purchasing program
allows members to purchase raw materials, supplies, and equipment at
costs that are competitive with the subsidiaries of the integrated
paper mills.
The ICG Web site also provides information about the folding carton
industry in a section called the Carton Information Center. This
section includes a glossary and articles on topics such as paper
substrates and customer needs. In the future, the ICG will email
newsletters providing industry information that is valuable to
purchasers of folding cartons. These newsletters will be archived on
the site.
“We felt it was important for the Web site to do more than promote
the ICG and its members. We also want to be a resource for the
folding carton industry that people will come back to again and
again,” said Ben Graham, chairperson of the ICG’s marketing
committee.
The Web site is the first step in a marketing campaign designed to
increase awareness of the ICG and the benefits of working with ICG
companies.
About the ICG
The Independent Carton Group is an association of 19
independently-owned folding carton manufacturers. Through the ICG
Purchasing Program, members can purchase raw materials, supplies and
equipment at costs that are competitive with the folding carton
subsidiaries of the large, integrated paper mills. Other programs
include arranging for back-up production in the event of a
catastrophe at a member’s plant and quarterly meetings at which
suppliers and experts help members stay up-to-date on the latest
industry trends. Headquartered in Newtown, Conn., the ICG has
members located in all parts the U.S. For additional information
about the ICG, please visit www.independentcartongroup.com or call
(203)270-7578.
*Survey: U.S. tops 150 million Internet users; The Business Journal
of Portland; October 24, 2003.
More Information:
The Independent Carton Group
153 South Main Street
Newtown, Connecticut 06470
Telephone (203) 270-7578
Facsimile (203) 270-1578
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